ABOUT US
At Nortrux we know Mack Trucks. Nortrux, originally named Northern Mack has been in business since 1987 and was
the first heavy truck dealership to be certified to ISO in Canada in 1997.
As a proud dealer of Mack heavy trucks, we have a dedicated team that is ready to help you find the perfect
transportation needs for you and your business. We have Mack Dealership locations in Edmonton, Grande Prairie &
Red Deer, Alberta.
We are committed to bringing quality service to your business, you can count on our expert sales team to help you
find the right rig to fit your business needs. Our service technicians are factory trained and on call 24/7 to keep your
heavy duty semi trucks on the road with minimal downtime.
COMPANY VALUES
As we surpass our 30-year anniversary and look towards the next 30 years, we have assessed very carefully the current market
conditions, our manufacturers product and the economic potential for the Alberta AOR and I am very excited to lead this
organization into the future.
Over the next few years there will continue to be many changes to ensure we stay on the forefront of technology as well as be a
nimble growth oriented leader in our industry, to do this we all need to follow our core values of;
● Communication – First understand, then be understood.
● Integrity – Do the right thing even when no one is watching.
● Partnership – Work together. Succeed together.
● Accountability – Say what we will do, then do it.
● Excellence – Pursue “Wow” in everything we do.
We are committed to being an active member of our communities and supporting local businesses and charities that follow our
beliefs and core values.
Jason Langner
President & CEO
Dealer Principal
MACK HISTORY
1893 - John M. (Jack) Mack and brother Augustus F. Mack purchase the carriage and wagon factory Fallesen & Berry.
1894 - William C. Mack, who had operated a wagon-building plant in Scranton, PA, joins his brothers in the business.
Carriage-making is phased-out, and the brothers focus on wagons. The Mack brothers begin experimenting with
steam and electric motor cars.
1900 - The brothers opened their first bus manufacturing plant in 1900. They introduced their first successful vehicle
-- a 40-horsepower, 20-passenger bus. Mack Brothers Company is incorporated in New York with John M. Mack,
Augustus F. Mack, and William C. Mack as the directors.
1900 - 1960 - Mack produced many different types and models of buses from the first Mack produce in 1900 until
1960.
1904 - Mack Brothers Company begins using "Manhattan" as the trade name for their motorized vehicles.
1905 - Allentown, Pennsylvania became the home of the main manufacturing operations of the new Mack Brothers
Motor Car Company. Mack was one of the first manufacturers to mount a cab directly over the engine, which
increased driver visibility and maneuverability. Mack built rail cars and locomotives from 1905 until 1930.
1910 - The "Manhattan" trade name is dropped, and trucks begin carrying "Mack" nameplate. The Manhattan Motor
Truck Company incorporated in Massachusetts to operate several dealerships in that state. Charles Mack, the fifth
brother, joins Mack Bros. Mother Car Co.
1911 - In August of 1911, the brothers sold the company, and the new owners continued operation as the International
Motor Company - a holding company for the Mack Brothers Motor Car Company and the Saurer Motor Company,
another truck manufacturer which had a plant in Plainfield, New Jersey. The two truck manufacturing companies
continue as distinct organizations, but the selling and servicing of Mack and Saurer trucks are combined as a distinct
function of the holding company.
1912 - The International Motor Company's size increases with the addition of the Hewitt Motor Company, a New York
City-based builder of highly engineered motor trucks. John and Joseph Mack, who'd been directors of the
International Motor Company, leave.
1914 - The Hewitt nameplate is discontinued. The Manhattan Motor Truck Company (which ran the Mack branches in
New England) becomes the Mack Motor Truck Company. The Mack AB was the company's first standardized, high
volume model series, introduced in 1914.
1916 - The famous AC model was introduced in 1916. The story goes that the British soldiers ("Tommies") would call
out when facing a difficult truck problem, "Aye, send in the Mack Bulldogs!" The primary and generally universal, story
is that the British engineers testing AC's and the Tommys in France said that "the Mack AC's have the tenacity of a
bulldog." At that time, the symbol of Great Britain was the bulldog, and this was high praise for the trucks. American
"Doughboys" expressed the same opinion of the truck.
1918 - The Saurer nameplate is discontinued in the United States. Mack became the first truck manufacturer to apply
air cleaners and oil filters to trucks after Mack engineers discovered the fuel and maintenance savings these products
offered customers.
1922 - The title of the parent company is changed from International Motor Truck Corporation to Mack Trucks,
Incorporated. to lessen any misidentification of Mack products with those of a competitor, the International Harvester
Company. The International Motor Company continues as the manufacturing subsidiary of Mack Trucks, Inc. until
1936. In 1922, the company adopted the Bulldog as its corporate symbol. The first usage of the Bulldog as a symbol
was on a sheet metal plate riveted to each side of the cab. It was first drawn on June 3, 1921, and was released,
printed, and specified for the AB chain drive (CD) and dual reduction (DR) carrier drive trucks. The plate shows the
Bulldog as two words, i.e., a bulldog chewing up a book entitled "Hauling Costs," "Mack" on his collar, and
International Motor Co. of New York.
1932 - Early in 1932, Alfred Fellows Masury, Mack's Chief Engineer, was admitted to the hospital for an operation.
Masury was one of those individuals who wasn't used to his hands being idle for any period of time. During his
recuperation in the hospital, Masury decided to carve a bulldog. (Some rumors indicate that he carved the first
bulldog from a bar of soap; other rumors indicate the first was carved from wood.) Whether the first bulldog hood
ornament was soap or wood, we do know that shortly after his release from the hospital, he did, in fact, carve a
bulldog in wood. Masury applied for and received a patent for his design; that Bulldog design has adorned Mack
trucks ever since!
1936 - The name of the International Motor Company is changed to the Mack Manufacturing Corporation. Mack was
one of the first truck manufacturers to apply four-wheel brakes to heavy-duty trucks, increasing braking ability and
safety, particularly with heavier loads. In 1938, Mack became the first truck manufacturer to design and build its own
heavy-duty diesel engines, establishing the tradition of "balanced design"
1940-1945 - During the war years, Mack built heavy-duty trucks to support the Allied forces.
1956 - Mack changes the titles of its manufacturing and sales subsidiaries to Mack Trucks, Inc.
1967 - Mack Trucks, Inc. becomes a member of the Signal Oil and Gas Company, a Los Angeles based petroleum
company. In August 1967 Mack Trucks, Inc. officially became a member of a growing industrial family, The Signal
Companies, Inc.
1969 - Mack pioneered and patented cab air suspension as a major truck ride and cab durability improvement. Mack
was the first heavy-duty diesel engine manufacturer of the day to produce its own engine compression brake -- the
patented Dynatard engine brake in 1971.
1970 - New Mack World Headquarters opens in Allentown, Pennsylvania.
1983 - Mack Trucks, Inc. again became a public corporation in 1983 with a public offering of 15.7 million shares of
Mack Trucks, Inc.
1990 - Mack Trucks, Inc. becomes a wholly-owned subsidiary of Renault V.I. The company became one of North
America's largest producers of heavy-duty diesel trucks, in addition to major product components, and is an integral
member of the worldwide Renault Group.
2000 - On December 18, 2000, the United States Department of Justice approved the acquisition of Mack by AB
Volvo, Sweden.
For more detailed history, please visit www.macktrucks.com
TOUR OUR TRUCKS AND DEALERSHIP
Click, hold and drag the screen below to spin around. You can use the arrows to guide you to either the main building or to any one of the 3 trucks parked out front, facing the main road (118 Avenue). You will be able to tour both our newly renovated Edmonton dealership and the interior of those 3 trucks.
